CHECKING OUT PEOPLE'S MEDIA CONSUMPTION PRACTICES

Checking out people's media consumption practices

Checking out people's media consumption practices

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This short article outlines some of the most significant changes in consumer behaviours when it concerns consuming media.

With constant shifts and advancements in the digital landscape, what are the current trends in media? Well, in addition to the rise of streaming platforms and short form video content, the method by which people are getting their information is also changing. People are progressively turning towards online news sources, instead of viewing television, to discover present worldly affairs. However, simultaneously, due to a constant flow of info, individuals are coming to be overwhelmed by huge quantities of content. In response to this, news agencies are re-engaging audiences by making short form content that is more clear and much easier to observe. Nowadays it is common to find news channels that have mass followings on social media channels. This trend can be verified by the CEO of the fund that owns Euronews, for example. Using this method has been essential for supplying individuals with trusted and verified news sources, in a form they can easily relate to.

In recent years, with the rise of digital media, the way in which people consume content has changed considerably. For many years, traditional tv was the main source of home entertainment for many people. Nevertheless, after the advancement read more of internet streaming services, many viewers are averting from scheduled tv, specifically among younger individuals. Rather, global media content analysis reveals that more individuals are purchasing subscriptions to streaming services, which strongly affirms the shift in audience consumption habits. These services are popular for enabling people to see the shows and films they want, whenever they feel like it. Those associated with the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would recognise the appeal of streaming services as a prominent media consumption habit among viewers today. These modifications show the move towards user-controlled viewing preferences in the industry.

In the existing digital age, mobile phones have come to be one of the most commonplace devices that individuals are using to watch videos and access media. Nowadays, many social media platforms are offering limitless feeds of short, successive videos, that are growing in appeal among mobile phone users. In fact, statistics show that that worldwide, mobile content viewing is on the rise, showing that short form media is among the fastest growing media trends right now. These platforms permit users to see a variety of selected content and interact quickly, making these videos far more engaging and addicting than standard content. Short form videos are also being used more often for news and academic purposes, not just for entertainment. Consequently, this trend is shifting the way people are proactively seeking for and expecting to get information, in a quicker, shorter and more accessible format.

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